Hey! For awhile, I've been thinking about reworking the current Doji Pocket logo, which looked like this in case anyone forgot:
I've had this as the logo for what seems like a long time, but after giving it a good long look one day I decided it's time to hit the refresh button on this old thing. Why?
The typeface for "Doji Pocket" is pretty outdated and inconsistent in its line weight all over and the visual weight of the word bubble is a bit awkward; it's this one massive object balancing on top of this smaller object, which can be weird for its placement in certain situations.
Now the tough part for the new redesign was creating the new typeface for the Doji Pocket wording since I still wanted it to be round, fun, and bouncy. It ended up being a combination of that with my personal handwriting, which I feel l fall back too much on with a few logos I've created for my personal projects.
Without further ado, here's the new redesign!